Virtual Teams:
It can be defined as "a group of geographically and/or organizationally dispersed coworkers assembled using a combination of information and communication technologies for accomplishing an organizational task".
Virtual teams can be efficient and can have many benefits if they are well managed and directed by one member that is able to assign roles and functions.
Some of the benefits are: flexibility in work schedule, reduced costs, elimination of time-money consuming travel, etc.
Task #5
Colombian Metaphor:
The "sombrero vueltiao"or vueltiao hat is the metaphor that a Colombian company is going to use to internationalize a software service.
The company has chosen the hut because :
Is flexible and can support hard work
Can get wet and doesn't lose its form
Is suitable to the client's needs
It represents the colombian culture of good service and good workers
It can be found from the cheapest form ($20.000 Cop) to the most sophisticated form ($600.000 Cop)
The strategy that the company will use is to try to correlate the software with the benefits of the hat and in this form make a unique marketing development.
References:
Michael Spencer. "If Intercultural were a sound... what would it be?". Journal of Business Strategy, Vol. 31. Iss: 4 pp 39-46.
Image source:
Carolina, you are doing a good job. Your metaphor is very original.Congrats!
ReplyDelete